THON

Role and Project Overview

• Role: Public Relations Graphic Design Captain, Penn State IFC/Panhellenic Dance Marathon (THON)
• Directed THON's brand strategy, leading a 3-person team across 130+ assets, 15 campaigns, and 60+ media requests.

Results

• 100K+ interactions driven through conversion-focused calls-to-action on THON's top recruitment campaign
• 64K link taps generated
• Instagram views grew from 200K to 800K (+300%)
• Average post views up 32%