Case Study
Election Campaign
Hogan-Lopez for UPUA President & Vice President — Public Relations
One-month campaign
Hogan-Lopez: Winning School Election Campaign
Role and Project Overview
- Role: Public Relations
- Ran the public relations effort behind the Hogan-Lopez UPUA presidential ticket over a one-month sprint, shaping the campaign's public-facing presence from branding and policy messaging to endorsements and day-to-day content.
Results
- 600 new followers gained in a three-week stretch
- 650K+ views generated in that same three-week window
- 45 posts published over the campaign
- 900K+ total views generated
- 8,000 votes cast for the campaign
- Campaign won the election
Campaign Graphics
