Case Study

UPUA

University Park Undergraduate Association

Executive Public Relations Director

Oct 2025 – March 2026

UPUA First Year Council applications open graphic Know Your Rights: Immigration and Visas event flyer UPUA Food Insecurity Resources campaign graphic National Suicide Prevention Month graphic
UPUA You Belong Here recruitment graphic UPUA Make an Impact recruitment graphic Red Zone Sexual Violence Awareness and Prevention graphic International Suicide Prevention Day graphic

Role and Project Overview

  • Led an 80-post, 3-month PR campaign for UPUA, driving engagement via targeted CTAs
  • Designed recruitment campaigns targeting ages 17–19, boosting incoming-class participation
  • Optimized carousel content using Instagram Insights to improve retention and reach

Results

  • 2M views, 18.6K likes, and 7.5K shares from the campaign
  • 37.5K profile visits and 5.1K website taps driven through targeted CTAs
  • Grew Instagram by 1,102 followers, increasing annual recruitment participation 50%
  • 16% improvement in retention and 749.9K views on optimized carousel content
  • 13% increase in external link taps and 40.5K profile visits
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